Concept Brand - Exam Board Set
Concept Brand - Exam Board Set
Gilbert & Graeme chocolatiers is a conceptual chocolatier brand.
This project involved developing a full visual identity, including a logo, typography, packaging, and supporting brand assets such as a website, outdoor advertisements, and physical storefront branding.
I focused my design with a strong focus on the brand’s northern English industrial roots, and based my inital logo design ideas on signage found in 1860-1920s Britain.
After initial sketches, I took my designs digital to optimise them for modern application.
Final outcomes were presented as Packaging, Website, Physical Storefront, Public Advertising, and Novely Postcards.
The resulting visual identity is a modern yet storied brand which could be applied across both physical and digital platforms.
Tools: Adobe Photoshop, Adobe Illustrator
Initial typography sketches
Digital development 1
Digital development 3
Digital development 2
Digital development 4
Photo reference vector 1
Artstyle reference, isometric
Photo reference vector 2
Sky background exploration
Packaging flavour 1
Alternate size packaging 1
Packaging flavour 2
Alternate size packaging 2
Billboard
Wide
Bus stop
Home
About
Contact
Shop
Locations
Bury location
Postcard 1
Postcard 2
Postcard 3